Which Pricing Model: CPA vs CPM vs CPI

Which Pricing Model: CPA vs CPM vs CPI CPA = Cost-per-Action Cost-per-Action (CPA), also known as Cost Per Conversion, is an online and mobile advertising pricing model, where the advertiser pays for each specified action. For example, an action after an initial impression and click, like an install, form submit, double opt-in or in-app sale. Here’s […]